Why your Small Business needs a Website
Although running a website may seem overwhelming, there are several reasons why a small business owner should have one. Owning a website is so much more than just making sales, it is about creating brand awareness, developing closer relationships with your audience, making the buying experience easier for your customers, and helping you to become more organized overall. In this blog, we are going to share our top reasons why you should have a website as a small business owner.
Build Trust
How many times have you Googled a business before you bought from them? It is so important that you make a good first impression. Having no online presence could result in potential customers being sceptical of your business and looking elsewhere. Having a high-quality website that is on-brand, functional, and easy to navigate is a sure way to build trust with new customers and leave a positive first impression of your brand and products.
Increase Brand AWARENESS
Brand Awareness is how recognizable your business is to potential customers. Establishing brand awareness is valuable when marketing, growing and promoting your company & products. It builds trust. And what better way to do that than have an informative, clear website.
Having a website gives potential customers another chance to come into contact with your business. Encouraging your audience to visit your site through your Social Media platforms, is a great way to show brand consistency and enforce that trust in your brand even more.
Beat Competitors
Like we’ve said throughout the blog so far, sales are all about trust! Therefore having a website that your potential customers find easy to use is a great way to beat competitors. When creating a website for your small business, it is vital that you visit your competitors’ website, as a customer, and take note of what is working and what isn’t. This way you can make your site even better! Optimizing your website for search engines will also make your site show up on the likes of Google or Yahoo before your competitors.
Constant advertising
Your website works while you are sleeping. If someone is looking for something in the middle of the night, they are not going to call your store. They will Google it. Your website should be there to help them even when you are not available. Allowing a customer to place an order, fill in a contact form, or book a service at any time of the day is a fantastic way to maximize opportunities.
Make sure your website is fully optimized with keywords your potential customers would use when searching for your products or services. This way you can rank higher on Google and be found a lot faster & easier
Mirror of you
Your website is a reflection of the quality of your products/services. It shows customers exactly what they can expect from you and your business. Your website is your own digital brochure and therefore it is extremely important to not only have one but to have a good one! You want your customers to feel excited & trusting the minute they land on your site as this will help them shape their opinion of everything else your brand offers. Remember new customers need to be impressed each time they come into contact with your brand to finally make the decision to part with their money!
Are you Ready?
Now that you know you need a website why don’t we work together to create one? We provide fully optimized websites that are functional, easy to navigate, and completely customized for your brand. We pride ourselves on high-quality work, simple processes, and affordable prices. We also offer lessons at the end of each of our projects so that you feel fully comfortable & confident with your new site! Contact us here to book your free consultation with Carys or Conor now.