How to create the best services page for your website
As a service-based business, we know the importance of having a strong services page. It's the virtual storefront of your business that can make or break a potential client's decision to work with you. That's why we’re sharing with you some tips on how to create a services page that will stand out and attract clients. Whether you're just starting out or looking to revamp your current services page, these do's and don'ts will help you create a page that effectively communicates the value of your business and encourages visitors to become clients.
Why should you have a services page?
Having a dedicated services page on your website is essential because it provides potential clients with a clear understanding of what you offer and how you can help them.
Establishes Credibility: A well-crafted services page can establish your business's credibility and professionalism. It shows that you have a clear understanding of your client's needs and have the expertise to provide the solutions they're looking for.
Communicates Value: Your services page is where you can clearly and concisely communicate the value of your business. It should explain what sets you apart from your competitors and why potential clients should choose you over others in your industry.
Encourages Action: A services page should also encourage visitors to take action and become clients. By including clear calls-to-action, such as a "Contact Us" button or a form to schedule a consultation, you can turn interested visitors into paying clients.
Improves SEO: A well-optimized services page can also improve your search engine optimization (SEO). By including relevant keywords and meta descriptions, you can improve your page's visibility in search engine results and attract more potential clients to your website.
How to ensure customers find your services page?
To make sure visitors can find your services page, there are a few things you can do.
Firstly, make sure your services page is easily accessible from your website's main navigation. A prominent and clearly labelled "Services" tab in your navigation bar will make it easy for visitors to find. Secondly, include links to your services page throughout your website, such as in your footer, on your homepage or in relevant blog posts. Lastly, optimizing your services page for search engines with relevant keywords and meta descriptions can help improve its visibility in search results. By doing these things, you can ensure that visitors can find your services page easily and quickly.
How to get started with creating the ultimate services page?
Step 1: Identify Your Goals
To get started, you'll need to identify your goals. What do you want to achieve with your services page? Who is the target audience for this page and what sort of content will they expect to see there?
The answers to these questions will help determine what kind of information should go on the page and how it should be presented.
Step 2: Choose a Design
Choose a design that best represents your brand.
Create a layout on your page that is inviting and easy to navigate by using visuals and plenty of white space, as well as clear headings and subheadings. Ensure you showcase each of the services you offer clearly and with enough information to engage the customer. Remember you don’t need to give everything away to your potential clients on this page as you don’t want it to become too text heavy. Just write enough to make them want to contact you!
Step 3: Create Engaging Content
Now that you have a plan for what you want to include on your services page, it's time to create some engaging content.
How will you make sure that visitors stay on the page and read through everything? How can you make sure they don't just skim over the text or glance at the images?
The answer is simple: use visuals! The more visual elements there are on a page, the more likely users are going to engage with them, and this includes both images and videos (if applicable). This is why we recommend adding plenty of photos or screenshots of others who have used your services before. This can help showcase what kind of results they achieved so potential customers know what they're getting into when deciding whether or not they want their own projects completed by you.
Step 4: Optimize for SEO
Now that you have a well-designed and engaging services page, it's time to think about how people will find it.
To get the most out of this page for SEO purposes you should use keywords in your title tags and meta descriptions (the text that appears below the URL). Keywords are words or phrases people might use when searching for something on Google. For example, if someone was looking for a Career Coach in Ireland and wanted to find one that could help them with their career challenges they might type "Career Coach Ireland" into their browser bar. You would show up close to the top of the list if those words appear prominently on your services page!
Step 5: Test and Monitor
Once you've created your service page, it's time to test and monitor.
If you're using Google Analytics, it's a good idea to set up goals for each of the services on your site. This will allow you to track how many people are clicking through from each service page and what channels they came from (social media, search engine optimization, etc.). You can also use this data to make changes if necessary: if one type of service isn't converting well enough compared with another type of service, try changing up its design or copywriting until it performs better!
So what are the quick Do’s and Don’ts of a services page?
Do’s
Clearly and concisely list your services, with brief descriptions of each.
Include pricing information, if possible, or at least a clear call to action for visitors to contact you for a quote.
Use visuals (photos, videos, infographics) to showcase your work and make the page more engaging.
Include testimonials or case studies from satisfied clients.
Make sure the page is easy to navigate and mobile-friendly.
Include a clear call to action (CTA) at the bottom of the page, encouraging visitors to contact you for more information or to schedule a consultation.
Don'ts:
Don't use over-the-top jargon or industry-specific terms that may confuse or intimidate visitors.
Don't bury your services page in your website's navigation - make it easy to find.
Don't leave out important details about your services, such as turnaround times or any unique selling points.
Don't forget to optimize your page for search engines (SEO) with relevant keywords and meta descriptions.
Don't neglect to update your services page regularly to reflect any changes in your offerings or pricing.
By following these do's and don'ts, you can create a services page that effectively showcases your business and encourages visitors to take action.
Conclusion
In conclusion, a well-crafted services page can help you stand out from your competitors and attract potential clients to your business. By clearly listing your services, using visuals to showcase your work, and including testimonials or case studies, you can build trust with visitors and encourage them to take action. However, it's important to avoid confusing jargon or burying your services page in your website's navigation. So, take the time to create an engaging and informative services page, and watch as it helps you grow your business!
If you need help creating the best services page for your website or what us to conduct an audit of your current services page and tell you where you could improve then reach out to us here!
